Businesses tend to change their packaging style from time to time. It could be because a new flavour comes out or there has been a price change. Or perhaps you are changing your marketing strategy. Whatever the reason is you will have to print thousands of boxes or pouches and there has to be no mistake. This is where stickers come in. Adding a sticker on top of your existing pack can add or update information without actually changing the entire packaging’s base design. This blog by Fortune Pack, experts in sticker printing in UAE talks about the importance of stickers where they work and where they don’t. It is also important to check on a few things before you order. Here you go.
Why Businesses Sometimes Need to Update Packaging Without Changing the Entire Design
A full packaging reprint takes time because there is a whole lot of process involved in it. Changing the entire design is a time-consung process because the artwork has to be approved and plates or files prepared. In some cases, you don’t have to change the entire packaging for it – a new barcode or an updated address – introducing a sticker makes sense.
How Packaging Stickers Can Add or Update Product Information
Though small, stickers carry a whole lot of information:
- Barcodes and QR codes
- Batch numbers and other details
- Ingredients
- Usage or dosage instructions
- Distributor details
- Expiry details
- Weight and volume
The stickers come with tamper-evident seals so they will not be broken.
Using Stickers When Introducing New Product Variations
A new product variation often requires change in packaging, and this can be adjusted with stickers – especially, when the changes are small like the flavour, scent or strength. Just keep the base pack intact and add a variant label. Saves you the hassle of an entirely new packaging.
How Stickers Can Help With Different Sizes, Flavours, Colours, or Product Versions
If you export your product to different countries or sell different flavours or sizes of the same product it is not easy to print five or three versions. Instead, you can have a single base pack with flavour stickers. Digital printing is the best option for this because you can print several versions at once with little extra setup.
Updating Packaging for Different Markets or Customer Requirements
When updating information for different markets, you have to abide by the rules of corresponding countries. For example, food labels must carry Arabic, and so Arabic stickers are used in the UAE.
Using Stickers for Promotional Messages and Limited-Time Campaigns
When you have promotional offers and limited-time campaigns it is the stickers that make the most sense. You don’t have to change the base pack entirely. You can ask companies that specialise in sticker printing for packaging to print the stickers for the campaign and remove or stop applying them afterwards.
How Stickers Can Support Small-Batch and Trial Product Runs
When you test a new product, you have to start small because you don’t know how many you’ll sell. It is advisable to not go for the entire run first. Your sticker printing company lets you help start small and then after the trial, you can take on from there.
When Stickers Make More Practical Sense Than Reprinting Packaging
Stickers make sense when:
- The change is small
- You don’t have changes in the base pack
- You have a campaign or limited edition offer
- The quantity is low
- The message is short-term
Reprinting is done only when there is a permanent redesign.
Choosing Sticker Size, Material, Adhesive, and Finish for the Existing Package
Before selecting the sticker’s size, material, adhesive and finish, it is important to check whether the sticker fit the flat area and not wrap awkwardly around corners. If your packaging needs to endure moisture and wear you can opt for vinyl as material for the sticker. In some cases, you can opt for transparent stickers. Adding matte, gloss, foil or metallic effects to the finish will add to the branding theme.
What Businesses Should Check Before Applying Stickers to Their Packaging
Before going for the stickers in a full-fledged manner:
- Go for a test run to check whether the sticker fits
- Check whether all the required information is present
- The production and expiry dates must be clearly visible
- Getting approvals for the food label stickers
How Fortune Pack Provides Custom Sticker Printing in the UAE
Fortune Pack prints custom stickers for packaging in any material that you need – paper, vinyl, transparent, metallic and foil. Our stickers and labels are tamper-proof. As a trusted company in UAE, we print barcodes and QR stickers as well. Printing methods include digital, flexographic, UV and thermal transfer.
Conclusion
Stickers are the easiest way to update packaging without a full redesign. This would be the ideal choice if you need to make small changes, new variants, promotions and trial runs.
