When you are walking down the aisle in a supermarket, looking for a particular product or brand, what is the first thing that catches your eye? You would surely be looking out for a brand’s colors that you are familiar with. Rather than just any brand you see! So what does that tell you? That the packaging is what makes the product’s outer covering attractive. And that is extremely important too. When your product comes in bottles or tubes, it is the wrap around labels in UAE that grabs the customer’s attention. And that makes it your biggest marketing asset.
Why Packaging Matters More Than Ever in the UAE Market
Brands are becoming more aware of the potential of the proper packaging and are always making this huge shift – the shift to wrap around labels to make better use of all available space. This is where Fortune Pack’s wrap-around labels in UAE help companies. In a place like the UAE, the expectations of the consumers are very high. Customers know the world’s latest trends, they are brand conscious and have a clear idea of identifying quality packaging when they see it. It is also important to meet UAE regulations regarding disclosure of the ingredients, country of origin statements, and Arabic language requirements. All these require an amount of space on the label. Fortune Pack addresses all these demands through our wrap around labels.
What Are Wrap Around Labels and How Does it Help with Packaging?
Wrap around labels are labels that wrap around the entire visible surface of the container from one end to the other. Meaning, it literally wraps around the container, so there are no distinguishable front labels and back labels as such. This eliminates gaps, misalignment and wasted surface area.
Such kinds of labels make it easier for companies to convey more information about their product and add engaging brand stories. Wrapped around labels can be printed on a variety of materials so they remain durable. They don’t get damaged in pressure-sensitive, shrink sleeve and heat-applied and are suitable for a variety of container shapes in the food, beverage, personal care, pharmaceutical and household product industries.
Key Reasons Brands in UAE Are Switching to Wrap Around Labels
- Maximum Surface Coverage — A wrap around label offers plenty of printable areas to design your product, including bilingual information, ingredient lists, usage instructions, and all mandatory regulatory information specified by the UAE government.
- Increased 360° Shelf Presence — Consumers look at products at several angles as they walk down an aisle. The wrap around label makes it easy for the customer to hold the product in their hand so you can view from all angles.
- Seamless Aesthetic – There are no gaps or edges in the label. Wrap around labels gives a continuous surface for you to promote your branding.
- Production Cost Efficiency — Single unit label application is quicker and more consistent than multiple panel labelling. It facilitates fewer wastages, and less per unit packaging cost at scale.
- Bilingual requirements — UAE labelling regulations require bilingual content and specific mandatory disclosures and information. Wrap around labels in UAE gives you enough space to satisfy all the requirements without sacrificing design quality.
Wrap Around Labels vs Traditional Labels
Wrap around labels in UAE are slowly usurping the place of traditional labels. This is because the former are much cleaner, because the job can be immaculately done with just one label in the place of multiple labels. This is a cost-effective move that eliminates wastage too.
Factors to Consider When Choosing Wrap Around Labels
There are three types of materials to be considered when you are getting wrap around labels in UAE – these are pressure-sensitive, shrink sleeve, or stretch sleeve. It is important to consider the unique characteristics of the container before choosing the labels. It is also important for the labels to have adhesive performance, especially in the UAE climate. You cannot afford to have the labels fall off or degrade during high temperature storage and cold chain distribution. The labels should stay strong even when subjected to long periods of coastal humidity.
Companies in the pharmaceutical and food industry have to maintain their compliance regarding quality of the print, colour accuracy and other instructions mandatory to them.
Why Businesses in UAE Prefer Professional Label Suppliers
Label suppliers like Fortune Pack are professionals with several years of experience in the field. We have deep material knowledge, and so are aware of the different materials to choose for various environments. As professionals, we follow quality control measures to ensure consistency and can easily handle large print volume. Another thing you don’t have to be worried about when dealing with professional label companies is that the suppliers follow compliance and quality assurance rules with regard to UAE businesses.
Why Choose Fortune Pack for Wrap Around Labels in UAE
Fortune Pack understands the needs of high-quality retail buyers and provides what exactly they need. Our state of the art technology for printing enables us to deliver labels that match the exact colors of your brand. We are aware of the bilingual requirements, import regulations, and other demands mandated by the UAE authorities. We are fully equipped to meet the scalability demands of businesses, seasonal surges, and promotional releases and so on.
Conclusion
With its 360-degree visibility option, wrap around labels in UAE are a huge attraction for businesses. Choosing the right partner makes sure that your brand and product is not just seen, but remembered and valued as well in a competitive retail environment.
